A sandwich with a wild side
The Filet-O-Fish is made with sustainably sourced Alaska Pollock, wild-caught from the swirling waters of the Bering Sea.
Radio
McDonald's Filet-O-Fish Sandwiches are made with sustainably caught Alaskan Pollock, so we showed people how to find fresh fish the way fisherman in the Bering Sea would.
MOBILE
A functional mobile compass points guests to their nearest McDonald's restaurant to find the Filet-O-Fish.
A mobile game let users try fishing in the Bering Sea.