Stacy Randolph
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McDonald's Filet-O-Fish

Filet-O-Fish

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A sandwich with a wild side

The Filet-O-Fish is made with sustainably sourced Alaska Pollock, wild-caught from the swirling waters of the Bering Sea.

 

Print

 

TV

 

Radio

McDonald's Filet-O-Fish Sandwiches are made with sustainably caught Alaskan Pollock, so we showed people how to find fresh fish the way fisherman in the Bering Sea would. 

 

MOBILE

A functional mobile compass points guests to their nearest McDonald's restaurant to find the Filet-O-Fish.

A mobile game let users try fishing in the Bering Sea.