Stacy Randolph
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McDonald's Burger Build Off

Chicago is famous for hot dogs and pizza, but what about a Chicago-style burger? For the first time in the U.S., McDonald's let customers create and name their own burgers using mobile and desktop platforms.

Copywriter: Casey Stern

 

Burger build off

Chicago is famous for hot dogs and pizza, but what about a Chicago-style burger? For the first time in the U.S., McDonald's let customers create and name their own burgers using mobile and desktop platforms.

Copywriter: Casey Stern

 

Out of Home

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POP

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TV